At Hook + Ladder, we’re not just another digital marketing agency - we are growth architects and partners who are seen as an extension of our client’s marketing department! As our first-ever Digital Marketing Data Manager, you won’t just manage data – you’ll be the key to unlocking insights, building a data infrastructure that drives success for our clients and having the opportunity to grow and lead a team of data-driven individuals like yourself! If you’re passionate about data integrity, analytics, and turning numbers into business-changing insights, we want you to join us!
What sets us apart? We don’t only focus on client growth - we’re committed to our team’s growth. Our culture thrives on collaboration, creativity, and empowering you in your innate strengths (zone of genius!). Our core values, like 'Shoulder to Shoulder' and 'Make Sh*t Happen,' guide each decision we make (even ask one of our team members!). If you’re looking for a place where you can unleash your potential and build something remarkable, Hook + Ladder is your next Casa.
THE ROLE:
We are seeking a technically skilled and strategically minded Digital Marketing Data Manager to lead our data tagging, integration, analytics, and data management efforts. This role is pivotal and hands-on in ensuring the quality, consistency, and strategic use, storage, and collection of data across all platforms. The ideal candidate will not only support our advertising team but also take ownership of our data management systems, including managing data warehouses, maintaining data pipelines, and ensuring data integrity. This is an exciting opportunity for someone passionate about building an analytics department and robust data infrastructure from the ground up. Here’s how you’ll contribute:
- Standardize data tagging across various platforms, including Google, Meta, LinkedIn, TikTok, Klaviyo, GA4, and Search Console. (JavaScript)
- Manage complex data integrations, ensuring consistency, quality, and alignment with business goals.
- Develop, maintain, and optimize data pipelines to ensure reliable, real-time access to clean data for analysis and reporting.
- Oversee and manage the data warehouse, ensuring scalable storage, seamless data access, and security.
- Integrate digital metrics with CRMs and create executive summaries that deliver valuable insights tailored to our clients' needs.
- Implement processes to ensure data cleanliness, conducting regular audits to identify and correct data quality issues.
- Provide deep analytical insights to inform strategic decisions and optimize campaign performance.
- Lead the creation and management of dashboards that communicate key performance metrics to both internal teams and clients.
- Collaborate with cross-functional teams to develop and implement data-driven strategies that propel business growth.
ABOUT YOU:
We believe that roles are built for people, not the other way around. We’re looking for someone who thrives in a high-energy and collaborative environment. You’ll succeed if you’re both strategic and hands-on, with a passion for helping businesses grow. You will bring:
- 3-5 years of experience in data analytics and management, specifically within a digital marketing context.
- Expertise in Google Tag Manager and managing complex data pipelines.
- Experience managing and optimizing data warehouses, ensuring efficient data storage, access, and security.
- Proficiency in cloud-based data solutions like Funnel.io and BigQuery for scalable data storage and processing.
- Experience with data visualization tools like Looker Studio and dashboard creation.
- Strong understanding of data privacy regulations (e.g., GDPR, CCPA) and best practices.
- Proven ability to translate data into actionable strategic business insights.
- Proficiency in SQL and Python for data manipulation.
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Excellent communication skills to work effectively with cross-functional teams and propose/explain ideas to clients.
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Ability to manage multiple data projects from start to end simultaneously.
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Strong attention to detail, organizational skills, and a proactive approach to problem-solving.
- Experience in agencies, with a passion for building and scaling an analytics and data management department.
- Growth-oriented mindset, always staying ahead of industry trends and exploring new tools and methodologies.
- Professional proficiency in English (written and verbal) and Spanish (optional).
- Located in Latin America.
We understand that sometimes imposter syndrome or doubts can hold back amazing talent. Don’t let that stop you from applying - we’re excited to learn about you and how you can bring your unique strengths to our team.
BONUS POINTS:
While not required, you will score some sweet bonus points if you have:
- Expertise in JavaScript.
- Knowledge of HTML, CSS and JS for advanced tag management use cases.
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Proven experience building and leading an analytics team.
- Advanced knowledge of Looker Studio (formerly Data Studio).
- Experience with machine learning tools and predictive analytics to innovate and optimize traditional data analysis methods.
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Proficiency in project management tools (e.g., Monday.com, Asana) to manage multiple tasks and projects.
- Familiarity with compliance and data quality tools like OneTrust and DataDog.
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Familiarity with Agile methodologies and experience working in an Agile environment.
- Located in Colombia or Brazil.
WHY WORK HERE:
As our purpose is to ignite potential in those ready to grow, you’ll be part of an environment that prioritizes growth based on personal strengths, passions, and interests. Here’s what to expect when joining our team:
- Full-time contractor agreement (40 hours), Monday to Friday.
- Remote-first, with flexibility to create your best work environment - what matters is the impact you make, not how or where you work.
- Autonomy and trust - manage your own time and schedule while delivering results.
- Unlimited sick days, paid company holidays, your birthday off, and flexible 3 weeks PTO to recharge and be at your best.
- Professional development opportunities with ongoing coaching and training.
- An international, creative team with regular meetups and collaboration opportunities.
- Play a real role in the business’s success through profit-sharing initiatives (Great Game of Business).
- Growth support through CliftonStrengths and one-on-one mentorship.
- Opportunity to visit Canada with support to get your Canadian Business visa.
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If you think you are the right team member we are looking for, check out our Instagram and website to get a sense of our HL Fam. Hopefully, you think we qualify to be on your team, too. :)
INTERESTED?
Apply today and tell us why you would be a great fit for our next Digital Marketing Data Manager. We appreciate all your applications and wish you luck!