Email Marketing Manager

Our client, a global cannabis and consumer packaged goods company has a diverse portfolio that includes cannabis, hemp-based foods, and alcoholic beverages. They focus on innovation, quality, and sustainability

Do you have a passion for email and SMS marketing? Are you a detail-oriented professional who excels at building and executing digital communication strategies? If so, we’re looking for an Email & SMS Marketing Lead to support our client's portfolio of 18 brands by developing and launching automated campaigns that optimize brand engagement. In this role, you’ll manage key operations across email and SMS platforms like MailChimp, Klaviyo, and Braze, while ensuring the brands fully utilize existing subscribers and drive immediate impact.



Role: Email & SMS Marketing Lead

Location: Remote

Hours/Week: 20 hrs/week

Hourly Rate: $55/hr

Contract Term: 2 months with the possibility of extension

This will be a W2 Engagement

Background Check Required

Rosie Rules Please read before accepting a project! 

Responsibilities:

• Email Campaign Execution: Set up and manage email marketing campaigns across various platforms, ensuring consistent deployment of newsletters and promotional materials for 18 brands.
• Build & Segment Audiences: Develop and segment audience lists within each email platform, ensuring subscribers receive personalized and timely communications. Help with data cleanup by scrubbing inactive users across our brands, many of which haven’t been engaged in months.
• Automated Cadences: Implement automated email workflows such as welcome series, follow-ups, and promotions to engage subscribers, including "set it and forget it" campaigns.
• SMS Campaigns: Design and deploy SMS campaigns, especially for physical locations (e.g., taprooms), promoting new product launches, events, and promotions.
• Brand Alignment: Work closely with marketing teams to align email and SMS efforts with brand objectives, focusing on increasing subscriber engagement and consistency.
• Data Utilization: Maximize the use of existing databases filled with sweepstakes and giveaway participants to generate meaningful customer engagement.
• Platform Optimization: Leverage your expertise across email platforms to streamline processes and ensure all brands are on a consistent and effective communication schedule.

Key Projects:

• Establish consistent monthly newsletters with an immediate focus on top 4 key brands.
• Create email and SMS welcome cadences for new subscribers (e.g., sign-up emails, promotions).
• Ensure sweepstakes/giveaway emails are properly utilized to drive engagement.

• Experience with multiple email platforms (MailChimp, Klaviyo, Braze).
• Strong understanding of email marketing best practices and SMS marketing tools.
• Ability to design and implement automated workflows for email and SMS.
• Proven track record in building out email lists and audience segmentation.
• Excellent communication and project management skills.

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.