Digital Marketing Specialist

Location: Ahmedabad/Remote/Hybrid

Experience: Minimum 4+ years

About the Role

Are you a digital marketing strategist who thrives on data-driven results and innovative campaigns? We’re looking for a Digital Marketing Manager with a proven track record of driving brand growth and lead generation through SEO, SEM, content marketing, and paid advertising. If you have an eye for creative storytelling and a deep understanding of digital trends, this role is for you.

What You’ll Be Doing

• Develop & Execute Strategies: Design and implement multi-channel digital marketing campaigns that enhance brand awareness, customer engagement, and conversions.
• SEO & Content Optimization: Drive organic growth by optimizing website content, implementing SEO best practices, and executing content marketing strategies.
• Paid Advertising & PPC: Plan, execute, and manage paid campaigns across Google Ads, Facebook, LinkedIn, and other platforms to maximize ROI.
• Social Media & Community Engagement: Lead brand presence across key social platforms, crafting high-quality, engaging content.
• Data-Driven Decision Making: Monitor, analyze, and report on campaign performance, using insights to refine strategies.
• Email Marketing & Automation: Design and optimize email campaigns for lead nurturing and customer retention.
• Collaboration: Work closely with content, design, and sales teams to ensure marketing efforts are aligned with business goals.

What We’re Looking For

• Minimum 5 years of experience in digital marketing, SEO, SEM, and social media marketing.
• Proven ability to run high-performing Google Ads, Facebook, and LinkedIn campaigns.
• Strong knowledge of SEO strategies, keyword research, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Hands-on experience with email marketing platforms (Mailchimp, HubSpot, Marketo, etc.).
• A deep understanding of conversion rate optimization (CRO) and customer journey mapping.
• Experience with A/B testing and performance tracking to refine marketing efforts.
• A creative thinker with excellent communication and storytelling skills.
• Ability to manage multiple projects while keeping an eye on the big picture.

Bonus Skills (Preferred, Not Required)

• Experience with AI-driven marketing tools.
• Familiarity with basic HTML, CSS, and website management.
• Knowledge of influencer marketing and affiliate marketing strategies.
• Certifications in Google Ads, Facebook Blueprint, HubSpot, or similar.

If you’re a strategic thinker who thrives in a fast-paced environment and loves making an impact, we’d love to hear from you! 🚀