Enterprise Director of Marketing (Remote)

HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations.

At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable.

Don't meet every single requirement of this job? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!

We value U.S. military experience and invite all qualified military candidates to apply.

The Enterprise Director of Marketing is responsible for managing all areas of overall marketing including programming, partnerships, activations, public relations, digital marketing and websites, social media and brand/collateral identity for four of lifestyle hotels. This position will support The Kimpton Sylvan (Atlanta), The Westin St Louis (St Louis, MO), Hotel Colonnade, Autograph Collection (Coral Gables, FL) and Westin San Antonio Riverwalk (San Antonio, TX). This positon is remote.

 

Programming, Partnerships & Activations

• Develop, manage, and execute a wide array of innovative and brand-differentiating programming within the portfolio.
• Develop local and national partnerships that align with each hotel's brand positioning
• Create a robust programming calendar with weekly, monthly, and annual activations
• Create a marketing campaign for each activation, including but not limited to social media, email marketing, website/digital campaigns, digital listings, and PR Outreach
• Coordinate with operations & reservations teams to build packages and source add-ons
• Create, foster and maintain positive relationships with local business partners, sponsors, talent, vendors, brands tastemakers and cultural institutions for collaborative event opportunities
• Manage large-scale events and work in tandem with operations team on these events - from planning phase to management of events on-site - including but not limited to New Year's Eve, Halloween, various F&B events throughout the year.
• Be the driving force behind all aspects of the in-house guest experience as it relates to, but not limited to, entertainment, activations, and guest programming.
• Develop impactful sponsorship marketing opportunities and activation executions that are aligned with the brand.
• Attend and coordinate photographers for high-profile events on-site at supported hotels

 

Public Relations & Social Media

• Oversee Public Relations and Social Media agencies as applicable for portfolio
• Coordinate Press Release, fact sheet and pitch approval and distribution
• Field media inquiries and conduct on-site media tours and experiences
• Create press kits for visiting media and develop targeted media amenities
• Build strategic partnerships (link building campaign)
• Communicate presence of in-house media to hotel teams
• Supervise on-site video/photo shoots
• Participate in weekly PR calls/meetings
• Save all incoming clips and maintain clip books
• Work with CVB to develop relevant PR leads
• Oversee all external and internal media and influencer partners and relationships.
• Work closely with each hotel and provide strategic PR and marketing guidance to the hotel team

 

Website Development & Advertising

• Develop and advertise promotions on each hotel's websites
• Work with HEI VP of Marketing to develop SEO and digital strategy.
• Responsible for ongoing maintenance and monitoring of hotel websites and third party websites
• Responsible for managing hotel's Social Media pages
• Oversee all on-property visual assets, including budget, strategy, development, and arrangement of photo and video shoots.
• Manage creative process and provide strategic direction for all marketing related areas including but not limited to social media, branding, signage, websites, digital & print advertising, hotel signage & collateral, and email campaigns.
• Create and implement advertising calendar
• Maintain advertising insertion orders/P.O.s
• Provide art direction and responsible for all advertising and marketing campaigns
• Coordinate email blasts for each hotel to extend promotional reach
• Accommodate field advertising requests
• Coordinate all outgoing ads (both web and print)

 

Hotel Responsibilities

• Coordinate ongoing marketing calls with key on-property staff not limited to: GM, Dir of Ops, Exec Chef, F&B Manager, Dir of Sales, etc.
• Communicate PR/marketing initiatives to key members of hotel staff
• Provide support to hotel team members as needed
• Performs any other job related duties as assigned.

Qualifications and Skills      

• 3+ years of past public relations/marketing experience.
• Essential prior experience in the field of hospitality
• Ability to work varying schedules to reflect the business needs of the Hotel.
• Ability to travel to hotels as needed.
• Ability to multitask.
• Ability to leverage Brand and enterprise processes and systems to support compliance, identify trends and support execution of strategies.
• Excellent working knowledge of Microsoft office, Excel, PowerPoint, InDesign, Photoshop
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Ability to effectively communicate and influence key leaders in the organization.

Working conditions

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!

For your physical and mental wellness we offer competitive Medical, Dental and Vision insurance programs geared to you and your family's needs as well as Vacation/Sick/Holiday benefits. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future.

 

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.