Email & SMS Marketing Specialist

Email & SMS Marketing Specialist

We are seeking a talented and motivated remote contractor based in Argentina to join our team.

SubContractor / Hourly Position/ Remote - Argentina Specific 

About Shero

Inspired by their love of travel, international perspectives, and entrepreneurial spirit, Co-Founders Beth and Gentian Shero created Shero Commerce in the garage of their house while expecting their first child. With graphic design and hospitality backgrounds, Beth and Gentian wanted to create a company that provides client value based on strong, authentic relationships and delivers results that exceed client expectations.
Since its bootstrap days, Shero Commerce has grown (and so has the Shero family) into a major player in the digital space, moving well beyond the eCommerce ecosystem that they started in, thanks to its grit, integrity, strong values, and people.
Their love of learning and willingness to take risks means that Shero is at the forefront of technology and innovation and can rise to challenges that clients face in this fast-paced economy. With over 500 client projects completed, our Shero family grows every day. We invite you to come and grow with Shero.

Your Position

This position is remote and with a company based in the United States. The position involves managing email and SMS marketing campaigns, creating compelling copy, monitoring campaign performance, conducting A/B testing, collaborating with teams, maintaining subscriber lists in compliance with regulations, reporting on performance metrics, and staying updated with industry trends and best practices. 

Key Tasks & Responsibilities

• Develop, implement, and manage email marketing campaigns and flows using Klaviyo (or any other email platform) 


• Create and execute SMS marketing campaigns to drive customer engagement and sales 

• Design email templates and write compelling copy that aligns with the brand voice and objectives 

• Segment and target email lists to ensure personalized and relevant messaging 


• Monitor and analyze the performance of email and SMS campaigns, making data-driven adjustments to optimize results 


• Conduct A/B testing to continuously improve open rates, click-through rates, and conversion rates 


• Collaborate with the creative and client teams to produce engaging and high-converting marketing materials 


• Maintain and grow email and SMS subscriber lists in compliance with relevant regulations


•  Report on key performance metrics and provide actionable insights to improve campaign effectiveness 


• Stay up-to-date with the latest trends and best practices in email and SMS marketing 

Requirements

• Proficiency in English 


• Proven experience in email and SMS marketing
  
  
  
  • Strong focus on campaign management and flow creation 
  
  
  
  


• Proficiency in Klaviyo is mandatory 


• Strong analytical skills and ability to interpret data to drive decision-making


• Excellent copywriting and editing skills 


• Experience with A/B testing and conversion rate optimization 


• Knowledge of email marketing best practices and regulations (CAN-SPAM, GDPR, etc.) 


• Ability to work independently and as part of a team 


• Strong organizational skills and attention to detail 


• Familiarity with eCommerce clients is a plus 


• Experience working for an eCommerce or marketing agency is a plus