What You’ll Do:
Social Media Analysis & Strategy
- Conduct in-depth brand vs. competitor social media audits, analyzing performance across key metrics to uncover trends, strengths, and opportunities.
- Translate audit findings into actionable insights that inform content strategies, campaign planning, and audience engagement tactics.
- Track and evaluate influencer performance to optimize partnerships and ROI.
- Stay on top of industry benchmarks and local market trends to position the brand as a leader in the social space.
Social Strategy Support
- Collaborate with strategy, social and creative teams to ensure data-backed strategies are reflected in brand social strategy.
- Leverage your local market knowledge to provide cultural insights that enhance relevance and effectiveness.
- Ensure strategy aligns with the brand’s tone of voice and resonates with the Thai audience.
- Identify and engage with local influencers to build authentic partnerships that amplify brand presence.
Who You Are:
- A seasoned social media professional with brand vs. competitor audit/analysis experience.
- Skilled at making data meaningful, with the ability to transform insights into impactful strategies.
- Experienced in working with influencers and managing partnerships to achieve measurable results.
- A Thai language expert with a deep understanding of the local market and culture.
- Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
Preferred Qualifications:
- Proven track record in social media analysis, strategy development, and influencer engagement.
- Strong proficiency in social analytics tools and platforms.
- Fluency in Thai and English, with exceptional communication and presentation skills.