Social Media Manager for a Retail Company in Australia (Home Based Part Time)

• Develop and execute a comprehensive social media strategy for Facebook, Instagram, and TikTok, focused on driving foot traffic to stores.

• Create engaging posts, graphics, and video content that promote products available in-store and highlight expert staff.

• Tailor social media content to target specific geographic areas around store locations and align with the brand's relevant age group.

• Design and manage paid advertising campaigns that use location-based targeting to increase awareness of store locations and promotions.

• Collaborate with internal teams to ensure consistent branding and messaging across all platforms.

• Monitor social media performance, analyzing metrics to optimize campaigns and report on engagement and store traffic results.

• Stay updated on industry trends, social media best practices, and new platform features to keep the brand relevant and engaging.

• Respond to comments and inquiries on social media to maintain active engagement with the audience.