Experienced B2B Copywriter Specializing in Retail, Retail Technology (REMOTE)

About THINKINK

THINKINK is an industry-specialized B2B communications agency that partners with pioneering companies in the airline, loyalty, payments, retail, travel sustainability, and travel technology sectors. With over 20 years of expertise and a global client base, we develop and execute brand, communications, content, and PR strategies that drive measurable business outcomes and growth for our clients. We are headquartered in Miami, with team members across the US, Canada, the UK, Asia, and Australia.

The Role

We are looking for a copywriter with extensive experience writing about the North American retail industry (the UK would be a plus), covering everything from changing in-store trends and new technologies, retailer loyalty programs, promotional strategies and trends, shopper marketing, consumer shopping, and buying behaviors.

If you are applying for this position, here are the criteria we will expect you to have:

• You have written extensively for retail trade media.
• You have written extensively for retail technology companies.
• You have worked within an agency environment (or contracted with an agency) and written for multiple clients at any one time.
• You have written content for business-to-business companies.
• You have written content for different formats, including articles for websites and blogs, articles for trade media outlets, case studies, whitepapers, marketing materials such as eBooks and trend reports, newsletters, social media posts, website pages, product materials and talking points for presentations and speaking sessions.
• You can make recommendations on how to best optimize copy for different formats.
• You are comfortable conducting interviews and calls to gather information from clients and other sources.
  

The position is remote and, currently, part-time (contract), with an approximate work schedule of 20-30 hours per week. If you meet the above requirements and would like to be part of a B2B agency with great people, clients, and culture, we invite you to apply for the position along with submitting your content portfolio, availability, and compensation requirements in the form below.